Green Mountain Rental requested a logo that was clean, modern, yet somewhat abstract. So I set to work, and this was the first draft of the project.

After the first draft, Green Mountain decided they wanted something more abstract.

Some liked the much more abstract design, while others wanted to see something in the middle of the first draft and the second.

Unique Occasions At The Lumpkin House wanted a classy new logo that showed off the beautiful colonial-style home in which they are located.

Using photo references, I sketched out the home in Illustrator and began designing around that.

The Lumpkin House loved the illustration and ask if I could design the logo in a more circular shape so that it could be used as stickers for their products.

The Freeze needed a logo to go along with their amazing frozen yogurt. But before they needed a logo, they needed a mascot.

Working with the client, we decided that what says "frozen" better than a penguin in a scarf. I began sketching up ideas and presented Petey the penguin to the client, and it was love at first sight.

Once the adorable mascot was finished, I set to work creating a logo to go along with him. The client wanted to incorporate not only the newly designed mascot, but also a heart that was reminiscent of the famous "I Heart NY" slogan.

We both decided it would be better to have Petey as more of the focus, and that the hearts could be downplayed as well.

The logo was getting there, but I wasn't quite happy with it yet, and I told the client that I had another idea that I think she would like. So back to the drawing board I went.